7 good reasons to exhibit at a virtual trade show

During the global pandemic, the world of fashion and retail was introduced to virtual trade shows. In the absence of travel and in-person meetings, virtual trade shows became a fantastic way for buyers and brands to discover each other from the comfort of their homes.

Since then, the appeal of virtual trade shows has not faded and the industry has now adapted to this new way of buying and selling.

At BLANC, we believe that exhibiting at virtual trade shows is a no-brainer for brands wanting to be discovered by global retailers. Let us tell you how participating in virtual trade shows can bring huge benefits to your brand.

1. Cost saving

The cost of attending multiple trade shows per year can add up. The money you would spend on travel, equipment, exhibition setup and accommodation can be used in other areas of your business.

2. Larger audiences

Because the public does not need to travel for these trade shows, more buyers from around the world are able to attend. This increase in attendance means more potential customers for your brand and a greater chance of being part of global projects!

3. Connect with retailers from all over the world

You can expand your network by forming relationships with retailers you may otherwise never meet at in-person trade shows in your region.

4. Seasonal and year-round selling

Many virtual trade show platforms such as BLANC, offer both seasonal online trade shows and 24/7 wholesale buying. Retailers can discover you at a virtual show, then continue to order from you all year round!

5. Detailed analytics

With virtual trade shows, you gain a wealth of data that you would never achieve with in-person events. For example, you can see who has attended and from which country, what they looked at, and which pieces in your collection garnered the most audience interaction. All this information can be incredibly useful to your business.

SEE MORE: 7 tips for running a successful wholesale business

6. Showcase your creativity and brand personality

At in-person trade shows, your exhibition space can be difficult (and costly) to personalise. At virtual shows, you can customise and update your virtual space whenever you like. You’ll have the chance to let your creativity run wild and show attendees your brand’s unique personality.

7. Check out the competition

Virtual trade shows are a great opportunity to see what your competitors are up to. Get a feel for other brands’ collections, marketing tactics and how buyers are interacting with them. Take these learnings and adapt your offering so that you can stand out from the crowd.

Take part in a virtual trade show

There are so many benefits to exhibiting at a virtual trade show: from increased brand exposure, finding new buyers to cost savings.

BLANC allows brands to take part in virtual trade shows attended by thousands of buyers from around the world. Use our online platform to not only showcase your brand, but also sell and deliver your collections to a global audience of retailers.

Need more information on virtual trade events at BLANC? Get in touch with our team here.