Fashion marketing: top tips to elevate your brand

Fashion industry is crowded and competitive. In order to stand out from competition, you need to have a flawless marketing strategy for your brand.

With the rise in online shopping, you are not just competing for in-store shoppers but also purchases from online customers and B2B buyers.

Here are some top marketing strategies that can help your fashion brand attract the attention of your target customers.

Create a consistent brand

Ensure that the way you present your brand is the same across all your marketing efforts, so you can create a unified and recognisable image for your customers. This includes everything from your logo, color palette, fonts, tone of voice and word choice. This brand consistency also establishes trust and communicates your brand’s personality.

Remarketing for hesitant customers

A great way to increase sales is to target people who have already shown an interest in your brand. You could send email reminders to customers who have abandoned their shopping carts, encouraging them to continue with their purchase. You could also set up remarketing adverts on social media for people who have already viewed items on your website. These marketing efforts get a much higher conversion rate and ROI, as you are showing people products that have already tempted them.

Engage with your audience

This is one of the best ways to gain brand loyalty and returning customers. Create campaigns that connect and resonate with your audience, such as polls and surveys, contests and giveaways, and quick responses to messages. This will show that you care about your customers and build a sense of community.

Invest in a good website

For fashion brands today, especially those who don’t have a physical store, your website serves as your brand’s virtual shop window. The look, feel, and functionality of your website are therefore vital. Make sure you invest in a good quality website and continuously update, test, and keep your website always looking fabulous.

Work with an influencer

It goes without saying that your fashion brand should be using social media to further showcase your collections and engage with your audience. Therefore, it’s important to know that some of the best fashion social media campaigns involve influencers, which is the result of a natural social movement. Social media influencing has become a “friendly voice” who, because of empathy and engagement with their followers, is competent in suggesting products and services that genuinely make sense to their audience.

A bonus tip regarding influencers: the more familiar they are with the brand concept and style, the more comfortable they will be in exposing their emotions for your products, whether through photos and videos of them talking about the benefits of buying from you or simply showing up dressed in your brand. Keep in mind to always request a shopping link so that people can find your branded items. 

Run a consistent blog

There are many benefits to running a consistent and high-quality blog. A blog will improve your website’s organic search rankings to expose new consumers to your brand. Every blog post creates a new landing page for your audience to find you. You can also use the blog to publish news or updates, introduce new collections or help your audience with the latest seasonal trends.

Encourage customers to leave reviews

Shoppers use reviews to influence their purchasing decisions. To encourage these shoppers to become customers, ask your existing customers to leave reviews. For example, after a customer makes a purchase on your website, send them an automated email asking for a review a few days after delivery.

Use an ecommerce platform

Registering your fashion brand with a B2B ecommerce platform will expose your brand to a whole new audience and boost your wholesale business. For example, by registering your brand with BLANC, you  could connect with over 20,000 buyers worldwide, but this is only one of the advantages of using the wholesale platform. Click here to understand a bit more on how your brand can benefit from these platforms.

There you have it, 8 of the most effective marketing strategies for fashion brands. Following these tips will help your brand grow in the fashion world. For more top tips on building a successful fashion brand, follow us on social media.