5 technologies to innovate your fashion brand and boost sales

Digital transformation is reshaping the fashion and retail industries. Has your brand joined the revolution yet? If not, it’s perhaps time to start investing in some of these new technologies to strengthen your business and boost revenue. 

Why should you invest in fashion technology?

New fashion technologies and tools are considered the key to success in the future of fashion. Plenty of fashion retailers have fallen out of business due to their lack of innovation. To survive, your brand needs to keep up with the latest tech trends in the industry. 

Of course, we all want to see a return on our investment. Don’t worry though, you’ll see so many benefits from investing in these new technological solutions, such as increased brand revenue and customer satisfaction, improved inventory management and data analytics, and a reduced environmental footprint. We could go on!

5 technologies for fashion brands to explore

Let’s take a look at some of the innovative fashion technologies that are driving today’s industry – tools that will make sure your brand doesn’t just survive, but thrives!

1- B2B ecommerce platforms

Wholesale is a key revenue channel for many fashion brands. If you’re looking to increase your B2B sales, then consider taking advantage of the wide range of B2B platforms available on the market. These tools can do much more than simply take orders and can streamline your entire wholesale process from start to end.

Hundreds of brands have simplified their wholesale business using BLANC. Brands can use our wholesale platform to process orders and payments, communicate with customers, host virtual showrooms and ship orders to buyers.

Joining a digital platform also means that your brand will benefit from their marketing efforts. Thanks to their digital advertising, buyer outreach and social media activities, your business will gain new customers and reach a wider audience without any effort or cost on your part!

2- Virtual trade shows

Virtual trade shows have become increasingly popular since the pandemic, as they’re a fantastic way for buyers and brands to discover each other from the comfort of their own homes.

If you want to connect with a large audience of retailers, we highly recommend exhibiting at a virtual trade show. Not only will you save on the costs of travel, accommodation and exhibition setup, but you’ll also build relationships with retailers you may otherwise never meet at in-person trade shows in your area.

Many virtual trade show platforms, such as BLANC, offer both seasonal online trade shows and 24/7 wholesale buying. So retailers can discover you at a virtual show, then continue to order from you all year round!

3- Virtual try-ons

Imagine being able to try on hundreds of clothes, without having to get undressed. Thanks to augmented reality (AR) technology, this is now a reality! 

Virtual try-ons – also known as VTOs – enable customers to view garments in a digitally-generated overlay onto a real world image. From seeing how a pair of sunglasses might look on their face to finding a pair of jeans in the right size, VTOs allow customers to try on clothes and accessories in different styles and sizes without actually wearing the product.

More and more brands are exploring the power of these tools, which can allow customers to make more informed purchasing decisions. This means increased conversions and reduced returns for fashion brands.

4- Eco-materials

We all know that the fashion industry can be extremely wasteful. Luckily, technological advancements are helping to make the industry more sustainable and fashion brands are at the forefront. For example, Gucci is exploring ‘livestock-free’ and nature-friendly materials, whilst Hermès are exploring mycelium, a material made from fungus, as an alternative to leather.

Consumers these days are increasingly eco-conscious and looking for innovative brands that embrace sustainability. Therefore investing in these environmentally-friendly materials and techniques could bring in more loyal customers to your brand. 

5- Live streaming

Social media brings fun and exciting ways for brands to connect with potential customers. One of these is ‘live commerce’ sales, which are becoming more and more popular. This is where brands sell directly to customers through live events streamed on social media, often using popular social media influencers to show off the products. 

Live streamed shopping events are entertaining and interactive, bringing your products to life and allowing customers to ask questions in real time. They can be a great way for your brand to build relationships with your audience, showcase your brand personality and drive conversions! 

With the fashion industry changing rapidly, the time to invest in new technologies is now.

At BLANC, we want to help you equip your brand for the future of fashion by digitally transforming your business. If you want to learn more about how BLANC can help you keep up with the latest tech trends and boost sales, contact our team!