How to increase brand awareness: easy tips to get your brand noticed

Building brand awareness is a vital part of creating a successful fashion business. Imagine that you are shopping and deciding between two similar products. If the two products are the same price but you are familiar with one brand and not the other, then you’re more likely to purchase from the brand that you know. 

What does this mean for your brand? That the more brand awareness you have, the more likely customers are to purchase from you.

However, there is a lot of competition in the fashion industry, with many other brands clamouring for the attention of potential customers. This means that you need to employ some creative brand awareness strategies to stand out from the crowd and attract new buyers.

7 tactics for improving brand awareness

1. Identify your brand’s unique personality

Treat your brand as a person and give it a unique personality. Then infuse this personality into all your marketing activities. This will help customers build an emotional connection to your brand. Your brand personality will depend on your brand identity, customers and area of specialism. For example, if you are a luxury handbag brand, you may use minimalist colours and simple imagery to convey a sophisticated personality.

2. Partner with influencers

To better connect with new customers, try reaching them through influencers who have an established following with your target audience. They can help spread your brand messaging. Research also shows that people trust recommendations from influencers more than traditional advertisements, so they can also increase your brand’s credibility.

3. Create engaging content

Content marketing is an easy and fun way to show personality and offer value to customers. You could create infographics, blogs, social media content, videos and downloadable guides.

Content doesn’t have to live solely on your own channels. Guest blog posts and sponsored content provide opportunities to get in front of new audiences.

The more unique and useful your marketing content is, the more likely your audience is to share it with others. You may also want to include relevant calls to action to encourage people to buy your clothing and accessories.

4. Tell a story

Storytelling is a fantastic tool to get customers to pay attention and connect to your brand. You could create stories about:

• How your brand was found
• Your brand’s mission
• How your garments are made
• Your brand’s experience at the latest Fashion Week

People like hearing stories. Being authentic is powerful, and it can lead to a big increase in brand awareness.

5. Run social media adverts

By running brand awareness adverts, you can reach new people who might be interested in your brand and target audiences based on specific behaviours and preferences. For example, you can target audiences by categories such as age, location, gender, interest, and device.

6. Use word-of-mouth marketing

People trust recommendations from people that they know. You should therefore use your existing customer base and incentivise them to spread the word about your brand. Some common word-of-mouth marketing tactics include:

• Referral programs
• Establishing a unique hashtag for social media
• Sharing customer reviews
• Hosting cool events that your customers can post about

7. Register on a B2B marketplace

Online marketplaces already have a huge presence and long list of regular customers. Registering your fashion brand with a B2B ecommerce platform such as BLANC will expose your brand to a whole new global audience. For example, when you register your brand with BLANC, over 20,000 global retailers will be able to view your collections.

Increased brand awareness can attract new buyers, build brand loyalty and boost sales. Use these tips above to spread the word about your fashion brand. If you would like more information on how BLANC can increase your online reach, click here to book a demo with our team.