Tailored Market Control and Enhanced Product Management

BLANC is pleased to announce a series of exciting updates for the third quarter of 2023, aimed at enhancing the functionality and user experience of our platform. These updates are designed to provide greater flexibility and control to our brands and sellers, ensuring that they can manage their operations more effectively and reach their desired markets with precision.

1. Market Control: Tailored Offerings for Global Buyers

Our new “Market Control” feature empowers brands to customise their pricing lists and collections based on specific countries. This targeted approach means that collections can be launched in selected markets, allowing only buyers from those regions to browse and order the products. This strategic market segmentation ensures that brands can maximise their impact where it counts most.

2. Enhanced Order Status Management

We have significantly improved how sellers can manage order statuses, with enhanced capabilities to track payment statuses and fulfilment processes. The order status has been divided into three interconnected, independent stages, offering brands finer control over their sales workflow. For instance, for future delivery orders, a brand can mark the payment as ‘partially paid’ upon initial buyer commitment and update the fulfilment status as the products begin delivery.

3. Refined Product Management Interface

BLANC’s product management interface has undergone a complete overhaul to improve usability for brand managers. The new interface makes it simpler to create product variations, set sales rules such as minimum quantities per variation, and add SKUs for effective stock synchronisation. This overhaul is designed to streamline the process, making it more intuitive and less time-consuming for brands to manage their inventories.

4. Optimised Event Pages: Connecting Trade Shows with Online Presence

Recognizing the importance of physical events in the sales strategy, BLANC has introduced optimised landing pages for trade shows and showrooms. Brands participating in these events can now enhance their visibility and attract more attendees through these specially designed pages. This feature bridges the gap between online and offline sales channels, providing a cohesive marketing approach that enhances brand presence at key industry events.

Forward-Looking Solutions for a Dynamic Market

These updates reflect BLANC’s commitment to providing innovative solutions that address the evolving needs of our community. By enhancing platform functionality and offering more precise control over sales and marketing strategies, BLANC is helping brands and sellers adapt to a dynamic marketplace and achieve their business goals more effectively.

Stay tuned for further updates as we continue to refine and expand our offerings to support your success in the competitive world of wholesale and retail.