Add BLANC to your website and Instagram: Making it easier for buyers to find your wholesale channel

Not finding something is frustrating, isn’t it? Put yourself in the shoes of the buyers for a minute. If they are on your B2C website, they want to find your wholesale channel immediately.

Here’s the deal.

Add BLANC to your website and Instagram bio

Adding a link to your BLANC page on your website and social media handles could boost your wholesale business. We suggest adding it together with your contact details.

Here are a few more reasons to have a link to BLANC on your website and Instagram bio:

1. Increase in sales

Sales are directly proportional to the number of buyers that can interact with your brand and view your collections. An easy gateway to your collection via the link is going to pump up your sales.

2. Easy access for buyers

With a link to your dedicated page on BLANC on your website and social media profile, buyers can easily access your collections, making it an appreciable experience for them to interact with your brand.

3. An edge over competitors

Stand out from the competition by introducing a distinguished place for your wholesale collections.

How to do that? Follow these steps.

Adding a wholesale link on your Instagram

On Instagram, the “link on bio” is a very important and used feature and the best way to drive traffic to your direct channels from social media. What not everyone knows is that you can add more than one link, making it easier for users to reach the best place to go.

You can use that and add a “Wholesale Inquiries” option and link directly to your Brand Page at BLANC. By doing that all potential buyers can quickly connect with you and navigate through your collections.

Remember that there is no risk on that, BLANC team will always handle the buyer validation, making sure that it’s a real retailer that fits your profile before enabling access. And if the buyer is already registered, they will have instant access to your products.

5 steps to add the wholesale link to your brand Instagram profile

Before starting, it’s important to know that this feature isn’t available on computers and needs to be done using Instagram on your mobile device.

First of all, get your brand link at BLANC. Go to Our Brands page, search for your brand and open the page. Copy that link, it should be something like “https://blancfashion.com/[your-brand-name]”.

Now, open the Instagram app on your mobile and follow these steps:

1. Tap or your profile picture in the bottom right to go to your profile.
2. Tap Edit profile at the top of the screen.
3. Tap Links, then tap Add external link.
   On the URL field, type your brand page address:
   https://blancfashion.com/[your-brand-name]
   On the Title field, type: “Wholesale Inquiries”
4. Tap Done. 
5. Tap back, then tap Done to save your changes.

Need help? Check the article Add a website to your Instagram profile at Instagram Help Centre.

Adding a wholesale link on your website

Your e-commerce store or website is certainly one of the first places that a buyer finds when looking for your brand. It’s a great starting point to know about your brand and see your products. But if you don’t provide an easy way for them to reach you, you are losing money.

You can change that very easily, just add a “Wholesale Inquiries” link at the bottom of your website near or at the contact page. By doing that they will be sure that you are available to provide products for retailers and linking directly to your brand page at BLANC, they will be able to easily register and navigate through your products and collections.

How to do that? Follow these steps.

As you already did while adding the link on Instagram, start by getting your brand link at BLANC.

Go to Our Brands page, search for your brand and open the page. Copy that link, it should be something like “https://blancfashion.com/[your-brand-name]”.

Now go to your website admin interface and add an option called “Wholesale Inquiries” linking to your brand page at BLANC. Usually, it’s very simple but you may need to ask for assistance from the developer responsible for your website.

Done! Mark the day that you did these changes and follow the results on your Seller Admin Analytics section, certainly the number of brand views will grow and more buyers will ask to connect with you.