New Features to Elevate Your Brand Visibility and Browsing Experience

BLANC is excited to announce the rollout of three major updates to our platform, designed to enhance the visibility of brands and streamline the user experience for both buyers and sellers. These new features are aimed at making brand discovery more intuitive and accessible, ensuring that every interaction on the BLANC platform is efficient and rewarding.

1. Revamped “Our Brands” Search Functionality

We’ve transformed the “Our Brands” page to create a more user-friendly and efficient browsing experience. Buyers can now filter brands by segment, categories, and events they are attending, as well as check which brands have active collections available for ordering. This tailored approach helps buyers find exactly what they’re looking for, faster. Additionally, to enhance user experience, we’ve introduced a feature that allows buyers to easily retake their browsing from a list of recently visited brands. This intuitive update ensures that navigation through the platform is seamless and more connected to each buyer’s unique needs and preferences.

2. Public Brand Pages: A New Gateway to Increase Brand Reach

In an effort to amplify brand exposure and attract potential buyers, we’ve made significant changes to the brand pages on the BLANC platform. Brand pages are now public, allowing prospective buyers to view important information about the brand and its history even before registering or logging in. This openness has led to a 30% increase in brand views within the first month alone. The pages have been optimised and indexed by major search engines like Google, enhancing visibility and driving increased organic and social traffic. This strategic update not only boosts brand performance but also bridges the gap between brands and potential buyers, making it easier for them to connect.

3. Unified “My Account” Menu: Streamlined Navigation

Navigating between the seller admin panel and the storefront is now smoother than ever with our new unified “My Account” menu, which is consistently accessible from the top right corner of the platform. This enhancement simplifies the transition between managing your brand and interacting with the storefront, providing a cohesive and hassle-free user experience. The unified menu ensures that our users spend less time navigating the platform and more time engaging with the content that matters most to them.

Embrace the Future of Wholesale with BLANC

These enhancements are part of our ongoing commitment to providing a superior platform that meets the dynamic needs of our users. By focusing on user-friendly features and increasing brand visibility, BLANC continues to lead the way in transforming the wholesale landscape. We are excited to see how these new features help our brands and buyers grow and succeed.

Experience these new features today and see how they can transform your interaction with the BLANC platform.