Digital transformation in the fashion industry: How to join the trend

Digital transformation has affected all industries in recent years, and fashion is no exception. More and more people are wanting to do business online. It seems like everyone who wants to update their wardrobe or buy new collections for their boutique is looking to buy online. So, how can you make sure that your fashion brand can meet their demands?

Well, if you wish to join the digital transformation trend to boost your sales, this blog is for you! There are so many new tech trends on the market, it can be overwhelming! But to get you started, we’ve listed 5 of the best ways to digitise your fashion business…

5 ways to digitise your fashion brand

1- Create a killer website

Let’s face it, a website is pretty much a bare necessity in this day and age. You probably already have a website for your fashion brand, but is it up-to-scratch and are you using it to maximise your sales?

Not only can a great website give you a 24/7 runway and open up more sales opportunities, but it also builds loyalty and trust with your customers.

If you haven’t already, hire a professional website builder who can help you design an amazing, high-quality website that showcases your fashion collections. In this digital age, people love being able to make purchases with a few clicks of a mouse. So, make sure your website can handle different purchasing and payment options to provide a smooth and easy buying experience for your customers.

A website also lets you flaunt your fashion 24/7 in a way that suits your brand personality, with customers being able to view your products whenever they like. You won’t need to wait for the next fashion or trade show to get your latest designs seen. Get creative and use real-life models and videos to show off your collections to the max and inspire customers to buy. 

2- Build an email list

Many businesses underestimate the power of email marketing. But building an email list is an incredibly effective sales strategy for your fashion brand. You can easily build an email list through your website; a simple email opt-in form on your homepage will do the trick.

Email marketing not only allows you to communicate your brand’s message and connect with your customers, but over time it can give you a better understanding of their purchasing patterns and behaviours. You can then use this data to segment your audience and tailor your emails to each group, give product recommendations and show them more of what they want to buy.

3- Take advantage of social media

Social media is not only a place to advertise your fashion brand, but it’s also a great online sales tool. Customers these days are using social media to discover new brands, but then they also want the option to buy the products they’re seeing within a click or two. It’s therefore time for your brand to get creative on social media!

Try running social media adverts to build brand awareness and reach an audience of new people who might be interested in your brand. For example, with adverts you can target audiences by categories such as age, location, gender, interest, and device. 

Live streaming is also a fun way for your brand to connect with potential customers. You can showcase your collections and sell directly to customers through live events streamed on social media. Live streamed shopping events are entertaining and interactive, bringing your products to life and allowing customers to ask questions in real time. They can be a great way for your brand to build relationships with your audience, showcase your brand personality and drive conversions!  

4- Invite buyers to virtual showrooms

A combination of the pandemic and digital transformation has changed the way that retailers want to do business. B2B buyers no longer want to browse a simple ecommerce site. Instead, they desire a rich, engaging and personalised online shopping experience. This is where virtual showrooms can work wonders for your brand. 

Digital or virtual showrooms allow fashion brands to bring their collections to life online, using 3D renderings and VR experiences to schedule virtual appointments with potential buyers and walk them through their collections. As a result, digital showrooms save on travel time, resource consumption and logistical effort, which is a win-win for your business, the buyers and the environment!

5- Register on a B2B ecommerce platform

If you’re looking for a fantastic digital tool to boost your B2B sales, then consider taking advantage of the wide range of B2B platforms available on the market. These tools can do much more than simply take orders and can streamline your entire wholesale process from start to end!

Hundreds of brands have simplified their wholesale business using BLANC. Brands can use our wholesale platform to process orders and payments, communicate with customers, host virtual showrooms and ship orders to buyers.

Joining a digital platform also means that your brand will benefit from their marketing efforts. Thanks to their digital advertising, buyer outreach and social media activities, your business will gain new customers and reach a wider audience without any effort or cost on your part!

With the fashion industry becoming rapidly more digital, it’s never been more vital to invest in new technologies and tools.

At BLANC, we want to help you equip your brand for the future of fashion by digitally transforming your business. If you want to learn more about how BLANC can help you keep up with the latest tech trends and increase your B2B sales, contact our team for a demo.