How to choose the best B2B digital wholesale platform for your brand

Are you ready to take your wholesale business online? An online wholesale platform is a fantastic tool to grow your sales and showcase your collections to a pool of global buyers all in one place.

The pandemic supercharged the pivot towards digital in the fashion industry and wholesale fashion – just like B2C ecommerce – moved online. Research shows that 65% of B2B companies were selling exclusively online in 2022. In fact, for the first time ever B2B businesses were more likely to offer ecommerce over in-person sales.

Now is therefore the perfect time to take advantage of these new digital tools!

How to choose the right B2B digital wholesale platform for your brand

So, you want to use a wholesale platform for your fashion brand. But there are so many options out there to choose from! How do you pick the right one for your brand?

BLANC has got you covered. This post will share our top tips for choosing the best platform for your brand, as well as the essential features that you should look for in a B2B online platform.

Follow these steps to choose the best wholesale platform that fits your business’ unique needs.

1- Look at other brands represented on the platform.

Are they brands that you want yours to be associated with? Do they offer the same high standards and quality that you provide with your brand?

You should make sure that the wholesale marketplace offers products of the same quality as yours, as well as brands that have the same values as yours.

2- Look for a platform whose target audience fits yours.

In order to connect with the right buyers, you need a wholesale platform that targets your ideal retailers. For example, are they in the right geographical location for your brand? Are they luxury boutiques or mid-prices shops?

3- Make sure the platform offers the ability to sell internationally and multi-language support

People can buy products from all over the world these days. Your competition is global, and so the ability to sell globally is really important to your brand’s long-term success. You also need to be able to communicate with your international buyers in multiple languages.

4- Look for a platform that offers customer insights

Your ecommerce platform should offer insights into your buyers’ data. The platform should help you understand your customers’ purchasing patterns and behaviours, which can inform your marketing and sales strategies.

5- Make sure you can create multiple price lists

Wholesale pricing can get complicated, with prices varying depending on purchasing volume and other factors. Your chosen ecommerce platform should allow you to adapt your prices to the needs of individuals, customer groups or business accounts.

6- Consider the shipping and returns policies.

Make sure you take a close look at the platform’s shipping and returns policies. Consider if they fit with your own and if they work for your business model. For example, look at how fast the shipping turnaround times are. What’s more, if items are returned will you still lose the percentage paid to the platform? 

7- Understand how the platform works and if it’s easy to use

We always recommend that you ask the platform’s sales team for a demo. Think about how user-friendly it is for you, your team and for buyers. How easy is it to manage your inventory, keep track of sales and profits and communicate with buyers? You need a platform that is customisable, easy-to-use, intuitive and responsive on various devices.

Why BLANC is a fantastic option for your fashion brand

What separates BLANC from other digital platforms is its amazing range of features and tools, which make the buying process more streamlined and easier to manage:

• 360º solution in one partner
• Hybrid model: Digital and Physical
• Full package management tool
• Qualified marketplace
• Digital campaigns
• Personalised customer service solutions
• User-friendly interface
• Extra support on trade shows and events
• Data analysis tools
• US fulfilment centre 
• Digital showrooms

A digital platform could be your gateway to new retail partnerships and lucrative opportunities. Ready to learn more about how a B2B wholesale platform can help boost your business? Get in touch with the BLANC team today.