How to increase B2B online sales: Top 5 strategies that work

Have you seen a worrying slump in your B2B sales lately? Remember that no matter how incredible your clothes and accessories are, if you don’t have a solid sales strategy in place then you won’t see the results you want. 

But never fear! Help is at hand. And if you’re willing to work hard and implement a few proven tactics, you will see a bump in sales.

Below we’ve listed 5 proven B2B sales strategies that you can use to meet more prospects, build stronger relationships, and, at the end of the day, close more deals! Let’s take a look…

Run creative B2B marketing campaigns

In order to improve sales, you need to attract new buyers to your brand. These days buyers are looking for DTC-style marketing experiences, so get creative and explore new marketing tactics that you may not have tried before. Have you tried…?

• Stepping up your social media: It’s not just a DTC marketing tool – B2B customers are also using social media to learn about brands. One idea is to use user-generated content such as photos and reviews to show buyers how much your end-customers are loving your brand.
• Elevating your email marketing: Emails are a great way to keep your existing B2B customers in the loop about new collections and nurture new prospects into making a first purchase
• Investing in SEO: Ranking better in the search engines will drive more traffic to your website

Read more: Fashion marketing: top tips to elevate your brand

Define an accurate buyer persona

Often, the reason why your sales are struggling is because you’re reaching out to the wrong people. To avoid this, a good tactic is to create a well-researched and accurate buyer persona for your brand. Your B2B buyer persona will have a name, job, demographic details, interests and behavioural traits. Through creating this fictional character, you’ll get to know your customer’s goals, pain points, buying patterns and how they make purchase decisions.

Your buyer persona will ensure that everything your brand does is targeted at your ideal customer. The persona will also serve as a constant reminder to put your customer’s needs above your own.

Read more: Why creating a buyer persona is so important for your brand 

Use more video content

There are many reasons why videos have become an integral part of the B2B sales process: They are engaging and entertaining, they have high ROI, customers prefer watching a video instead of reading about the product, and they nearly double the chances of closing a deal.

As a fashion brand, video content would suit your business perfectly as people love to see before they buy. Create some short videos with models showcasing your clothes and accessories and add these to your website, social media and emails. 

Focus on meeting their needs, not your features 

The most effective B2B sales strategy is to stop trying to sell and show off your brand, but instead focus on meeting your buyers’ needs.

Instead of hard selling, turn your sales meetings with retailers into conversations to identify their problems and challenges. Ask about their business, needs and vision. For example, are they spending too much on their current inventory and not making a profit? Do your research on the retailer beforehand so you can be fully prepared for the meeting.

Once you understand these challenges, you can frame your brand and collections as the answer to their challenges.

Invest in a B2B ecommerce platform

The huge advantage of registering your brand on an online B2B platform is that these marketplaces have large pools of potential buyers ready to buy from your brand. For example, over 20,000 global retailers buy wholesale fashion brands through Blanc. Uploading your fashion collections to the platform allows you to slot into their typical purchase process. 

That’s a wrap on tips on how to boost your B2B sales. Try putting these strategies into action and watch your sales team close more deals!.

If you’d like to learn more about how an ecommerce platform can help turn your sales goals into a reality, contact our team today for a demo.