How to increase B2B sales for brands on BLANC: Top 5 strategies that work

For brands selling on BLANC, a leading digital B2B platform for the fashion wholesale industry, increasing sales requires a combination of strategic marketing, relationship-building, and leveraging the platform’s powerful features. BLANC offers a unique opportunity for brands to connect with retailers globally, but to truly stand out and drive sales, brands must implement a tailored approach. 

Here are the top five strategies to help brands selling on BLANC increase their B2B sales and achieve sustained growth.

Optimise Your Brand Profile and Product Listings

When retailers browse BLANC, your brand profile and product listings serve as their first impression. To stand out in a competitive marketplace, it’s essential to ensure that your profile and product listings are clear, appealing, and informative.

High-Quality Visuals: retailers are often visual-first in their decision-making, so ensure that your product images are high-quality and that they showcase your products appealingly. Include a variety of angles and lifestyle shots to give retailers a better sense of how your products will look in-store.

Compelling Descriptions: provide detailed product descriptions highlighting key features such as materials, sizing, and benefits. Use these descriptions to tell a story about your brand—why your products are unique and how they meet current trends or consumer needs.

Transparent Pricing and MOQ (Minimum Order Quantity): ensure your pricing and MOQs are transparent. Retailers appreciate knowing upfront what they’re committing to, so avoid ambiguity to make it easier for them to make purchasing decisions.

Brand Storytelling: leverage the opportunity to showcase your brand’s unique story. Whether it’s a commitment to sustainability, craftsmanship, or innovation, retailers are more likely to engage with a brand that stands for something. Craft a narrative that speaks to your brand’s values and connects with your target retailers.

By optimising your brand profile and product listings, you’ll help potential buyers understand what you offer and why they should choose your products, increasing your chances of converting views into sales.

Leverage BLANC’s Data Insights to Target the Right Retailers

BLANC offers a wealth of data to help brands understand their customers and the broader market. Using the platform’s insights, you can tailor your marketing efforts and sales strategies to target the most promising retailers.

Customer Segmentation: use BLANC’s data tools to segment retailers based on product interest, order history, or location. This allows you to tailor your outreach and sales approach to each segment’s unique needs.

Using data-driven insights from BLANC will allow you to focus on the right retailers, tailor your outreach, and capitalise on trends to increase your sales.

Build Strong Relationships with Retailers Through Personalised Communication

B2B sales are often relationship-driven, and building a personal connection with retailers can go a long way in securing repeat business. Personalised communication is key to nurturing these relationships and turning leads into long-term partnerships on BLANC.

Tailored Outreach: instead of generic messages, reach out to retailers with personalised offers or recommendations based on their past purchases or interests. If a retailer regularly orders casual wear, suggest new items that complement their existing stock.

Customer Success and Support: provide exceptional customer service by offering dedicated support for retailers needing help with the platform or having questions about your products. Being responsive and approachable helps foster trust and loyalty.

Exclusive Offers: consider offering exclusive deals or early access to new collections to retailers who strongly engage with your brand. This can incentivise retailers to commit to larger orders and foster a sense of exclusivity.

By treating each retailer as a valued partner and providing personalised communication, brands on BLANC can build strong, long-lasting relationships that lead to more repeat business and increased sales.

Take Advantage of BLANC’s Marketing and Promotional Tools

BLANC offers a range of promotional tools and marketing opportunities that brands can use to boost their visibility and drive sales. By utilising these tools strategically, you can enhance your brand’s exposure to the right retailers and generate more interest in your products.

Promotions and Discounts: consider offering time-limited promotions or discounts to create urgency. This can encourage retailers to place orders sooner rather than later. Ensure to highlight these promotions in your product descriptions or through email outreach.

Targeted Campaigns: BLANC can present your brand to thousands of potential buyers through targeted campaigns. These include one email sent to retailers from our base, a boosted Instagram post, and a blog post on our website’s News and Views section.

Collaborate with Influencers and Bloggers: consider collaborating with fashion influencers with a strong following in the retail space. Connecting with the right influencers to feature your products can increase brand awareness and drive traffic to your product listings.

By effectively using BLANC’s built-in marketing tools, brands can reach a wider audience and generate more interest in their products, ultimately boosting B2B sales.

Use Data-Driven Follow-Ups and Sales Automation

Following up with leads and retailers is crucial to increasing B2B sales. Data-driven follow-up strategies and sales automation tools can help brands streamline their outreach process and ensure no missed opportunities.

Automated Email Sequences: set up automated email sequences to follow up with leads who have expressed interest in your products but haven’t purchased yet. These emails can include reminders, product recommendations, or exclusive offers to incentivise purchases.

Sales Pipeline Management: track each lead’s status and move them through the sales pipeline. Automated reminders and follow-up tasks can help you stay on top of potential deals, ensuring timely and consistent communication.

Nurture Campaigns: create nurture campaigns for retailers who have purchased from you. You can encourage repeat orders and build long-term relationships by sending personalised emails with recommendations based on their previous purchases.

By automating follow-ups and managing leads more efficiently, brands can ensure they consistently engage with their retailer base and convert prospects into sales.

Increasing B2B sales on BLANC requires a strategic combination of effective product listing optimisation, data-driven insights, personalised communication, and marketing tools. By building relationships, utilising the platform’s capabilities, and consistently nurturing leads, brands can position themselves for long-term success in the fashion wholesale industry.

By leveraging these strategies, brands selling on BLANC can stand out, attract more retailers, and boost their B2B sales.