K.Stockler’s take on the benefits of a digital wholesale platform

K.Stockler has been with BLANC for 4 years and the relationship is only getting stronger. While we advocate the use of a digital wholesale platform to drive efficiency and go global (obviously!), we wanted to share the experience of one of the very successful brands at BLANC. Here is a first-hand review of their success story and the importance of a digital wholesale platform, especially for small scale brands looking to operate in the international market.

Founded by Karina Stockler and Isa Amaro as a connect between art, nature and the feminine, K.Stockler is a luxury jewellery brand. All pieces represent the pulsating expression of nature’s preciousness in the form of jewels.

In conversation with Isa Amaro, we were able to comprehend the need for a fashion tech, like BLANC to help their growth trajectory.

K.Stockler’s journey with BLANC so far in the words of Isa Amaro…

“Bringing a brand abroad takes time, patience, lots of adjustments and rethinking of your strategy. We were prepared for getting a lot of “nos” in the beginning (for a few years in fact!) and our hope was very low.

When we started out with BLANC, we were amazed and surprised with all the positive feedback we received from buyers and things started rolling, much earlier than we thought. Everything spiraled upwards very quickly for us, and we couldn’t be happier with our decision to join BLANC. But, that is only one side of the story.

BLANC filled a lot of gaps for us…

We didn’t have the ‘international knowledge’, if I may say so, to do everything ourselves. Our company is not very large in scale right now. We don’t have an area to look after exports, nor do we have the human resource to take care of it currently. Having BLANC acting beside us gave us a big push. Things that seemed to require a mountain of labor started becoming possible for us. Our collections are available 24 hours, 7 days a week to international buyers. We don’t need designers for linesheets. Buyers can download linesheets, order and add our products quickly to their product mix. Remember, we don’t have legal resources or a department for handling customs either. BLANC manages all for us. We are now  able to work on other things to accelerate our growth like design of new collections, design of products that appeal better to customers in each market, how to strength our relationship with existing buyers, which events are good for our business, how to present ourselves in a showroom. And, the platform allow us to understand manage international orders, how we are performing outside of Brazil, and products that appeal better to customers in each market. And all of this is also enabled for us by BLANC with absolute ease. Starting out, we wouldn’t know how to bring all these things in motion. With BLANC and the ease with which the platform works, we were able to smoothen our operations and even make things happen faster.”

A B2B digital wholesale platform has now become a mandate when looking to go global with your brand. Isa stressed on the importance of such platforms and the opportunities they provide to emerging brands.

“Brazilian jewelry’s brands mostly start small, with a small team and limited resources. The only possibility for them to fan out in the global market is through a wholesale platform. It is now almost mandatory for a small brand to have an access like this to the global market, which is stronger than the Brazilian market. I believe if a brand wants to go global, there is no other way to be able to do that with ease.  You either need a lot of resources, both financial and physical, or you will have to stay in your local market and wait for exponential growth which is next to impossible”.

Not to brag, but Isa heavily recommends BLANC to other brands, especially emerging and digital fashion brands, here’s why…

“Our partnership with BLANC has been very fruitful for our business. The team works closely with the brands, and we have all the support we need. Every doubt we have is being taken care of meticulously. At the stage of business and operations that we are at, we cannot afford to go wrong in strategy, logistics and operations. BLANC makes sure that everything is done in a correct way, without jeopardizing our relationship with the retailers or end customers.”

At BLANC, we understand how costly it can be for brands, especially Brazilian brands like K.Stockler, to maneuver through bureaucratic processes while making sure that your brand succeeds in the global market. This is why our technology strives to serve such brands in the best possible way, thereby paving the way for a digitized and tech-driven future of fashion.

Get in touch with our team to get a demo of our platform and let us help you go global!