How can technology revolutionise your wholesale business?

Digital transformation has affected all industries, including wholesale fashion. Retailers are now more tech-savvy, they like to do business online instead of face-to-face and want products at their fingertips. However, digital transformation for wholesale does not just mean selling your products online. New technology is transforming the way wholesalers run their business. Let’s look at the technological innovations that are revolutionising global wholesale markets, and how they can benefit your wholesale business. 

How is technology transforming wholesale fashion businesses?

Virtual showrooms

With virtual showrooms, you can create rich and engaging online shopping experiences for your buyers. Bring your collections to life online and schedule virtual appointments with potential buyers through an online platform. Brands can also use 3D renderings and VR experiences to walk buyers through their digital showroom.

Digital samples 

3D and 360º imagery allow brands to create digital samples of garments. This cuts down on the number of physical samples that a brand needs to produce, saving time and money. The digital samples can be shared with buyers and retailers all over the world. Potential customers can then visualise the products with different variations, including silhouettes, proportions, design details and colours, before purchasing. 

Sustainable practices 

Fashion is one of the world’s most wasteful industries, so it’s fantastic to hear that new technologies are facilitating more sustainable practices. For example, the use of 3D and digital samples is reducing excess sample production, thereby reducing waste. What’s more, virtual showrooms are allowing buyers to view collections from anywhere in the world, which cuts down on excess travel. Brands can use these innovative tools to take meaningful action to reduce their carbon footprint and appeal to a more eco-conscious market! 

Better data and analytics

Improved data and analytics allow wholesale businesses to better manage their inventory, profitability, buyer targeting and make strategic decisions. This all makes a brand’s collection planning more streamlined and precise than in the past. For example, B2B wholesale platforms can offer data analysis tools that provide insight into a brand’s wholesale activity,  top-selling styles, and retailer performance.

Are you a fashion brand looking to boost your business with new digital tools? A digital B2B platform such as BLANC can be just what you need to take your brand to the next level. Get in touch with BLANC and let us show you how our digital wholesale platform can provide you with cutting-edge tools to wow your buyers.