Navigating U.S. tariffs: what fashion brands need to know

Tariffs are taxes imposed by a government on imported goods, often used to protect domestic industries or respond to trade disputes. Under former President Donald Trump, the U.S. introduced a wave of tariffs targeting countries like China, impacting a wide range of products—including textiles, apparel, and accessories. These measures significantly raised the cost of imported fashion items and raw materials, forcing many brands to rethink their supply chains, shift production, or absorb higher costs. The ripple effects are still being felt today, particularly by fashion businesses navigating global sourcing and pricing pressures.  

What the tariffs are
The U.S. has imposed additional duties on a wide range of imported goods under Section 301 of the Trade Act. 

These tariffs can add 7.5% to 25% on top of standard duties, affecting thousands of items — including many textiles, apparel, footwear, and accessories categories.

Who is impacted

If you’re a non-U.S. fashion brand that ships products directly to U.S. retailers or warehouses, you may be subject to these tariffs — even if your brand is not based in China. The key factor is the country of origin of your products, not your company’s location.

What’s changing
The U.S. Trade Representative is currently reviewing the Section 301 tariffs, with new measures expected to be introduced or reinstated soon. Discussions include expanding tariffs to additional categories and increasing rates on existing ones — particularly in sectors like textiles, apparel and consumer goods.

How to check if your products are affected
To determine if your products are included in the tariff list, use the official Harmonized Tariff Schedule (HTS) lookup tool. The HTS also provides a training course that anyone can take. 
HTS Search Tool – U.S. International Trade Commission

You’ll need to know your product’s HTS code (ask your freight forwarder or customs broker if you’re unsure).

What options  brands have: 
If you’re exposed to tariffs, here are a few strategies to consider:

• Duty drawback programs: Reclaim duties on goods that are re-exported.
• U.S. warehousing: Store inventory in U.S. bonded warehouses to delay or potentially avoid duties.
• Adjusting supply chains: Explore manufacturing in countries outside tariff zones.
• Re-evaluating shipping routes: Partner with logistics providers to optimize how and where goods enter the U.S. market.
• Transparent pricing: Communicate with your U.S. buyers about possible cost changes due to tariffs.
• Consider new markets: Explore new retails partners outside of the USA for your brand 

Worried about tariffs? Let’s talk.
We’ll help you understand if your products are affected and what actions you can take.